When looking to hire a marketing consultant would it matter to you if the degree was earned online?

If you were looking to hire a consultant would it matter to you if the consultants education was an online masters degree that was earned through a fully accredited online institution? I'm talking about a legitimate accreditation endorsed by the WASC.

Public Comments

  1. I dont' think it so much matters. I would make sure to get references before I hired them.
  2. A degree is a degree. That shouldn't matter. But there's no way to make up for lack of x years of experience as part of the job requirements.
  3. It does not matter if the degree was online or traditional as long as the granting university was accredited. However, in the marketing world, the online degree might be a plus since it shows that you are technologically savvy.
  4. As someone who makes a living as a small business marketing consultant, the people who hire me are more interested in experience. If you can show them references from other companies you have worked with, a portfolio of your work, have your degree AND show how you can make them more money by spending less, you will succeed. I have 25 years of small business sales, management and advertising experience, a 2 year degree from a private business college, and have as much work as I can handle, and I work from home. The key is going in and confidently being able to show them how you can make them more money while spending less.
  5. For me, the most important things is the idea and the action plan from the person/consultant that you want to hired that brings you how to generate more profitable to your organization. A degree for me is only a piece of paper that everbody can own it either thru online or not.
  6. More than the education, you want to hire a results oriented marketing consultant that can document his or her success in the field. Degrees (whether online or in class) are not a measure of qualification, but rather a measure of persistence and the ability to follow through on a given course - and those are not marketing skills.
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